Working at a marketing agency, speaking on client calls isn’t something I’ve ever particularly enjoyed. While I think I’ve got better at it with practice, it’s still something that de-energizes as opposed to energizes me.
In order to conserve as much energy as I can on these calls, one thing I’ve found that’s helped me is scripting.
Basically, if I know that I’ll need to speak to a specific intiative or provide an update on something, scripting out (often word for word) what I’m going to say helps a lot. That way, I don’t have to worry about thinking about what I’m going to say as I’m saying it – preserving energy for any questions the client may have in response.
When it’s a particularly important call, I’ll even practice the script out loud several times the day before and the day of.
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