Ben Ballance

I once read that when Jeff Bazos was first deciding whether to leave his current role to start Amazon, he tried to frame his decision around regret.

Would his future self be more likely to regret not starting Amazon or would he be more likely to regret leaving and taking that chance?

This can be a helpful framework for thinking about major decisions – jobs, relationships, other opportunities.

Instead of thinking about all the things that could go wrong, what are you most likely to regret not doing?